Brown and black leather shoes on a wooden shelf - S-Cubed Advisory - Retail Clothing Case Study

Retail Clothing Sector

Background summary

Turnover: £731k

Profit: -£120k

The Situation

Whilst the company in question had never made a profit in 7 years of trading it had a unique premium brand that combines technology with traditional craftmanship to re-invent made to measure shoes for the 21st century man. Each pair of shoes are personalised to the customer’s feet and shoe requirements using a unique 3D scanner that takes a perfect 360-degree picture of each foot, creating the most precise digital model possible and resulting in highly accurate measurements.  Around £1.6m had been invested into developing the technology and protecting the Intellectual Property Rights.
Typically, tailor-made high-quality shoes come at a high price, the delivery turnaround can be up to six months and requiring the customer to make frequent visits during this time period.  In contrast, this company offered hand-made shoe retail from £400 to £4,000 a pair and can be delivered in six weeks. The company had its origins in Finland in 1998 and was subsequently incorporated into the UK some years later. It had high profile presence via “shop in shop”, mobile “pop-up” units and a boutique London west-end shop.

The Challenge

The primary objective was to secure a new owner with the resources and infrastructure to create step change growth in the business.  Candidly, it would also need a highly effective and talented leadership team to get the business into profit.  However, the company having instructed a sale, shortly after it changed its strategy and decided, under its own steam to pursue a potential lead with a US Venture Capital firm and keep their business and grow it from there.  Unfortunately, after six months they failed in their quest for funding and failed to secure an investor. One buyer is no buyer, we find from experience.   At this point, the seller returned back and the project for sale in the UK was resumed and sell it as a going concern.   Regrettably, the six months distraction with a VC in the States, meant that they had taken their eye off the ball in running the company.  So, it was now a company with declining sales and ever tightening cashflow.  However, we were confident that a strategic purchaser could be found.  Someone who saw the true value of the developed technology going forward.

The Outcome

Time was of the essence and so an immediate “discovery” meeting was arranged in order to ascertain the compelling selling points of the business model and highlight specifically what a new owner would be buying.  From that meeting, desk research exercise commenced, and this identified 61 strategic purchasers, both home and abroad.  An attractive Information Memorandum was designed to attract people to an exploratory meeting. 18 of these initial prospective buyers expressed interest and as a result 4 formal offers were received.  All this within just 5 weeks of “going to market.”  Doubtless, had we had more time given, more prospective buyers could have been brought to the surface. Despite making regular losses and cashflow being extremely tight, there was still inherent value contained in the company. Specifically, from the 3D scanning technology, protected IPR and a high value international client base comprising of 28,000 contacts, mainly from the A/B demographic category.   The company signed Heads of Terms within 5 weeks. Despite reaching agreement so quickly, it was a highly complex deal, and the legal re-structuring meant that it took a further 4 months with the lawyers to conclude.  If our client had taken advantage of our pre-sale planning service, they could have saved themselves a significant amount in unnecessary legal fees. The eventual buyer has two other shoe businesses in its investment portfolio, both of which had strong trading synergies – one of them being a Chiropody business.  Of particular importance to the purchaser was the 3D graphic scanning technology and the high net worth profile of the client base.  In situations like these an “Accelerated M&A” process is essential.  But speed doesn’t mean missing out on a comprehensive approach to potential buyers and investors.  What it entails is focused attention and working 24/7 for the client, in order to achieve success.

Looking to buy, sell or grow a business?

Find out how S-Cubed can help.

Further reading

Looking to buy

Looking to buy

Acquiring Businesses
An attractive alternative to rely on organic growth, that is, selling more of your products and services to the market, is acquiring businesses.  It can “leapfrog” growth substantially overnight.  
Learn more

Looking to scale

Looking to scale

Growing Businesses
Not only do we help business owners acquire new businesses we also work with them to help them grow organically.  This is achieved in two ways, business mentoring and/or investment raising. 
Learn more

Looking to sell

Looking to sell

Selling Businesses
There are only three basic exits in business, selling your business, winding up a business or candidly, dying in office!  We focus purely on the first alternative.
Learn more

Perform an Instant Valuation

Step 1 of 4